Book sell sheets

Earlier this month, Indies Unlimited had a great post on book sell sheets, which are basically flyers with all your book’s relevant info on them: author name and contact info, ISBN and price, description and genre, etc.

Click for a bigger view

My first novel, The Lone Wolf, is launching in about a month. It’ll be available through Amazon, Barnes and Noble, Smashwords, and my publisher’s website, but I want it available locally too – and a lot of bookstores are willing to sell local authors’ books. So I made a sell sheet.

And I’m really glad I did. It was great to walk into a bookstore and hand the order person all the information. They had the ISBN right in front of them to enter into the computer, and any questions they had were answered by the info on the sheet.

It paid off, too – Barnes and Noble agreed to stock my novel, BAM was a maybe (not a no!), a mall chain said they’d stock it if they can find space, and another said they’d most likely take it on consignment (but the guy I need to talk to is on vacation). And the library is getting a couple copies for circulation!

If you have a book you’d like to get into stores, I highly recommend you make a sell sheet too.


  1. Thanks Ed, this is great advice. I’d never heard of the sell sheet, but will look into it when I’m ready for that sort of thing. Good luck with sales – exciting time for you!

  2. I love that you included the actual image. I’ve always wondered what goes into a book sell sheet and how you get into local bookstores. I have yet to do so…although I’m slowly starting to work on it.

    Oh, and how exciting to actually see the cover! :-)

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