In which I highlight the importance of knowing your target audience

This showed up on Facebook for me tonight.  Yes, I did major in psychology.  Nonetheless, this ad begs the question, who gets these grants – imprisoned felons?  Because this guy looks like an unhooded Unibomber wannabe.  And while it would probably be interesting to pick this guy’s brain, I’m not sure I want him as a classmate.

Let this be a lesson to you when you’re promoting your book:  Understand your audience.  Know what appeals to them.  And don’t just randomly spam everyone you can find with information about your work, because chances are it’s not going to work.

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